April 12, 2012 The slow death of bmi Diamond Club
The slow death is speeding up. Announced via e-mail on April 19th 2012 reward bookings will no longer be accepted for lufthansa group airlines. (Lufthansa, Brussels Airlines, SWISS, and Austrian Airlines). While not unexpected with the change of ownership this does confirm that bmi is transitioning out of star alliance. At what date that is set to occur depends on the the contract bmi has with Star Alliance.
As with the trend of loyalty programs what once was very generous is now not so much. Value in bmi was found in two places, their business class and first class redemptions and cash + plus miles. Now the levels are normalized with Miles and More (the LH program, though that will change) which were not so generous and the tack on fuel surcharges to tickets, which on long haul flights can be 500-700 added on the ticket. Quite a lot to pay for what is a “free” ticker.
Oh well AVIOS here I come.