August 9, 2012 Update on United Debacle
Earlier this week El AL by way of a contractor made a pricing error that cut the price of tickets from the US to Israel from the norm of well over $1,000 to $400.00. The estimate for the number of tickets booked range from between 5000 to 6000. Yes almost 6000 tickets issued. Today El Al announced that they were going to honor the tickets issued. Not just honor the tickets but offer the people traveling an opportunity to take a direct flight on El Al into TLV for a $75.00 fee.
This situation is unbelievably similar to the United ticket debacle. Yet, United stands alone, telling its consumers and the government that no, they will not be responsible for their mistake. I just have one question United why have you broken faith with your customer base?